Role: Art Direction
Client: K+S North America
Back to Basics
REV. is a new brand created and targeted at three different groups: athletes, busy mothers, and family. I established various guidelines for the visual language as well as the package design.
The full REV. product line consists of REV. Doctor’s Epsom Formula, REV. Trainer’s Epsom Formula and REV. Nature’s Epsom Formula that can be purchased at CVS and other online retailers.
REV. is one of the few products with 100 percent all-natural Epsom Salt formula currently available on the market.
