W Hotels

- luxury lifestyle destination -

Role: Art Direction, Design
Client: W Hotels Worldwide

Design, music and fashion.

With the newly established visual language as part of the redesign for W Hotels, I worked on various digital advertising campaigns, UI, mobile and social media enhancements. W is a contemporary, design-led lifestyle brand, that is vibrant and drew inspiration from a night out in New York City which embodies the city’s energetic, 24/7 state of mind.